New betting sites (UK)

If you’re looking for some of the top new sports betting sites in the UK market today, this is just what you need!

£10 free bet SIGN UP HERE >>
New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & Paypal not eligible. T&Cs apply.
Up to £100 extra winnings SIGN UP HERE >>
New customers only. Deposit £10 min and claim in 'my offers' 1x 100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill / Neteller deposits do not qualify.
£20 free bets SIGN UP HERE >>
New members. £10 min deposit and bet on sportsbook, placed and settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Rules & Exclusions apply.
No current welcome offer SIGN UP HERE >>
T&Cs Apply.
£30 free bets + 30 free spins SIGN UP HERE >>
New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & Paypal not eligible. T&Cs apply.
Double the odds on any bet SIGN UP HERE >>
Max £10 bet. New members only. Paid in cash.
£10 free bet insurance SIGN UP HERE >>
New Customers. First settled bet £/€10+ (£/€10 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. Full T&Cs Below.
£20 back up bet SIGN UP HERE >>
18+ | New UK players only | Min deposit req £10 | Certain deposit methods excluded | Place 1 sports bet (3+ selections) | Excl horse racing | Min stake £10 | Max stake £20 | Min odds 1/5 for each selection | Max free bet £20 for football only | Freebet valid for 7 days | Freebet stake not returned | T&Cs apply
£10 bonus token SIGN UP HERE >>
Available to new players only | Min stake £10 | Applies to single & Combo Bets only | Your Bets, Pulse Bets & System Bets are excluded | Bonus Token applies to first settled bet | Bonus Token applies to losing bets only | Max Bonus Token £10 | Bonus Token valid for 5 days | No e-wallets |18+ | | T&Cs apply
£30 free bets + 30 free spins SIGN UP HERE >>
New customers only. Min deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £50; offer can be claimed once per household; wager the qualifying deposit and bonus amount 8X within 30 days to convert bonus winnings into real money; Wagers must be on min odds of 4/5 on singles or acca bets with min odds of 2/5 per selection to qualify; Max stake contribution to wagering requirement is the value of your bonus.; Certain bet types are excluded; See full terms; 18+

New betting sites in the UK

With the UK being such a hugely competitive and indeed a highly active betting market, new bookmakers are always making their way onto the scene. Of course, there are brands in the market today that have been there for years, but new betting companies provide a great way to experience something fresh and interesting. This is exactly what we will be focusing on throughout this article, and you can find a list of the top new betting websites right here:

  • Mr Play
  • LeoVegas
  • Virgin Bet
  • 22 Bet
  • BetRegal
  • Grosvenor Sports
  • Bwin
  • Sport Pesa
  • Genting Bet
  • 10 Bet

Mr Play – join the moustache revolution!

mr play new sports betting & casino site

Mr Play is definitely one of those sites that brings out the fun side in every player! Not only is this site filled with amusing moustache characters at every turn, but it is also a site that radiates quality for each product. Mr Play is highly regarded for its casino offerings in , but there are signs that the site is starting to really work on its sportsbook too. For that reason, we believe this is a great new site to try out.

LeoVegas – a solid multi-product platform

LeoVegas has been around for a few years now, and during this time, it has built up quite the reputation. Whoever you speak to about this brand, the response is usually the same – amazing casino offerings! This really is what you will find with LeoVegas, but having explored the site in detail, the sportsbook is not bad at all. On top of this, LeoVegas is one of the few sites that has a no deposit welcome bonus!

Virgin Bet – a quality betting brand for all

virgin bet new online bookmaker

Unlike some of the other brands in this list, Virgin Bet solely offers sports betting for its members. While this might be disappointing for some, we should stress that the sportsbook at this site is fantastic. With more than 20 sports to bet on, creative and regular promotions, and even live streaming for key events, Virgin Bet is a site that we would highly recommend if sports betting is what you are searching for.

22 Bet – fantastic sports betting options

22 Bet is probably a site that hasn’t popped up on your radar unless you are an avid searcher of new bookies. This brand has slowly but surely been gaining traction in the UK market, yet it is still not viewed as one of the best out there. After all, it takes time to develop such a reputation, but since 22 Bet has grown into a multi-product site already, things are looking strong for this brand.

This is especially true for its sportsbook offerings, for it covers an enormous number of football events to bet on, and it has solid offerings for sports like baseball, basketball, and tennis too.

BetRegal – new betting site that is improving all the time

BetRegal is a hot new site that has four main products for members to choose from. This includes a full sportsbook, casino, live casino, and even scratchcard games for people to play. As you can already see, this is a highly diverse site, and while its casino takes the glory for the best product it has, the sportsbook is improving all the time. We wouldn’t be at all surprised if BetRegal started to compete with some of the more major brands over the coming months and years, especially since it has great bonuses too.

Grosvenor Sports – a casino turned sports brand

grosvenor casinos

Grosvenor is actually one of the largest casino brands that operates in the UK. This brand has physical casinos in just about every major city in the nation, and it has a substantial online platform for casino gamers too. However, through its recently launched sports betting site, members are treated to quite a competitive selection of markets and sports. This site has an incredible number of horse racing, greyhound racing, and football markets to explore too, which is always a positive thing.

Bwin – a sports bettors dream

As far as multi-product sites go, Bwin is incredible. The site has a fully populated sportsbook, a large casino, poker, virtual sports, and even a live casino for members to enjoy. As a new customer, there is also a £20 free bet to claim, which is a nice way to get started on the site.

SportPesa – suitable for newcomers and veterans

Sportpesa online

With a £10 welcome bonus on the table, along with some of the most creative reload promotions around, SportPesa is a top site for those seeking exclusive offers. Accompanying the casino, sportsbook, and virtual sports betting offers is a great mobile app, and also a whole range of betting tips available through the main sportsbook.

Genting Bet – well trusted and admired betting brand

We wouldn’t exactly describe Genting Bet as a brand new site, but it is still much newer than other brands in the UK market. Out of all the sites on this list, Genting Bet is probably the one that has received the most recognition in 2020. In recent months, this site has expanded its casino, live casino, and sports betting offerings in a big way, and this is also reflected in the increase in member sign-ups too.

10 Bet – new kid on the block – showing promising signs

10bet betting site

Compared to other sites, 10 Bet has a huge range of sports markets, especially for the live betting offerings. On top of this, the site has a very appealing casino library, with games from leading providers at every turn. The icing on the cake for this site is the £50 welcome offer that is open to all new customers, and this is one of the largest welcome bonuses we’ve seen for a new site.

Choosing the right betting site to get the best experience possible

Rewarding welcome bonus

When joining a new betting site, it is extremely important that you assess the quality of a welcome bonus before going ahead and signing up. Basically, you want to take the time to ensure that whatever welcome bonus is on offer, that it is valuable in both a monetary and flexibility sense. As an example, one of the most common welcome bonuses is to get a bet £5 get £10 type reward.

If you can run through the sites that we’ve recommended, you will see that there are often rewards available that are quite large compared to the initial deposit/bet requirement. These are the best rewards that you can claim as a new customer, but as always, you should look at the terms and conditions of a welcome bonus to fully understand what you are receiving.

Plenty of sports to bet on

new sports betting sites

With sports betting being one of the most desirable products at an online betting site, it makes sense to take the time and ensure that the sportsbook has plenty of options open to you. As a general rule of thumb, if you find any new online bookies with more than 20 sports for you to bet on, this is a good number. However, this isn’t the only part of the equation that you need to consider. It is then important that you look into each of the respective sports, and see how extensively it is covered by that particular site.

For example, it is not much use if a site has 40 sports to bet on, but then there are only 3 events for you to bet on each year for those sports. Obviously, this is an extreme example, but this is the idea that you should follow when exploring the available markets and events.

Availability of other products

Having assessed how extensive the sports betting offerings are, you should then take a moment to go beyond the sportsbook and explore what other products are available. As we’ve touched upon throughout this article, it’s one thing having a great range of sports markets for members, but when a site has other products to also explore, this is generally preferable for most people. After all, there is no guarantee that you will always want to bet on sports, so having other options is a great way to keep things fresh.

On the subject of other products, some of the ones you should keep a lookout for includes the likes of poker, casino, and bingo play.

Option to access everything on mobile

Every single betting site these days has a desktop site that is available for players to use, but the very best sites also have extensive mobile offerings. This can often include a comprehensive mobile app for players to download, and at the very least, it includes an optimised mobile site. The real difference between a mediocre site and a great site, however, lies in how many options are actually available through the mobile platforms.

Of course, the very best sites have managed to include just about everything into the mobile offerings, which is what you should be looking for!

How to actually open an account with new betting websites – step-by-step

Step 1 – choose a betting site

Before you can get started with any of the online betting opportunities that these new sites provide, you need to actually choose a site to register with. While we have provided our list of the top 10 recommended sites on this page, it is normal that each of you will have your own set of features that you are looking for with a site. It is therefore beneficial for you to come up with a list of factors you would like to find with a new betting site, such as streaming or a solid welcome bonus, and then choose a site that fits the bill.

Step 2 – head to the registration page

New customer registration form

After you have filtered through the sites and decided on one that you would like to join, you need to then get to the relative page where you can sign up for a new account. We have provided direct links on this page to the recommended sites, so if you want to join any of the ones we’ve listed, you can easily reach the relevant page by simply following the link.

However, if you want to search for the site yourself or go for a different brand, you will need to click the register or join button, which should be shown somewhere on the homepage. By clicking this button, you will officially have started the registration process, which only takes around 5 minutes to run through at the best new sites.

Step 3 – enter all of the requested details

Once you have started the registration process, you will need to go ahead and provide a few bits of information so that you can set yourself up with a new account. Almost every single site will require that you make a new username along with a password to access your new account. In addition to this, you will be asked to provide your date of birth, full name, residential address, and even your contact number.

Note that all of this requested information is fairly standard at all online betting sites, not just the sites that have recently launched.

Step 4 – make a deposit into your new account

After you have gone through the registration process and officially opened your account, you need to then make a deposit so that you can place some wagers on the site. Note that when you are making your initial deposit, since this is sometimes tied in with the welcome bonus, you might want to think about depositing more than a specified amount.

For example, if the welcome bonus insists that you need to deposit over £20 to qualify for the offer, you won’t want to then go and deposit just £10 – unless you have no intention of claiming the welcome bonus that is (not recommended). We would also advise that you pay attention to the method used to make this initial deposit, as some sites require you to deposit through a specified method such as a debit card to qualify for the bonus.

Step 5 – use the welcome bonus and explore the site

betting sites sign up offers

Assuming that you have met the pre-requirements identified for the sign-up offer, you will want to use the welcome bonus first and foremost. After all, a welcome bonus can often result in you having the ability to make a wager without using your own cash, so you may as well use it where applicable. After you do use the welcome bonus, we would then encourage you to look around the rest of the betting site.

Some sites will only have a sportsbook product on offer, but it is becoming increasingly common for new betting sites to have multiple products for members to use. This can often include a casino, bingo, poker, and even a live casino offering, so do take the time to check each of these out when you can.

Latest betting sites – FAQs

How can I be sure that these sites are legitimate?

Naturally, since these sites are quite new, there isn’t much in the way of a track record for players to look into. For this reason, the main test that you should look into to determine the legitimacy of a site is to check whether it has a valid gambling license or not. Of course, the sites that we have recommended all have such a license, but if you go exploring sites on your own, it is important to look for a UKGC issued license to ensure that a site is operating as it should.

Is it safe to make deposits/withdrawals at these sites?

Yes. The vast majority of new bookmakers are incredibly safe, especially the ones that we have talked about within this post. This is because most sites have made full use of SSL encryption software, which is a software that works by shielding your information from unwanted threats online. On top of this, most sites have even implemented extra firewalls, which provides an extra layer of protection.

Can I also access these sites on my mobile?

Absolutely. At the very best new betting sites, you will typically have two options to use your account on your mobile. The first of these is an optimised mobile site, which can be accessed through the browser on your smartphone. The second of these is to download a native app, which can be available to install on Android and iOS devices. Note that not all new sites have a native app to install, but a quick search in the Google Play Store or Apple Store will reveal the answer.

Where can I find the terms and conditions of the promotions?

Whenever you see a bonus advertised by an online betting site, there will always be a link to the terms and conditions right next to the offer. Within these terms and conditions, you will find information such as deposit minimums, expiration dates, wagering restrictions, and other important elements associated with online betting bonuses.

Are there any restrictions for opening an account with new betting sites?

Technically, yes. With that said, the only restrictions that would prevent you from opening an account with a new bookmaker are the ones outlined by the gambling laws in the UK. These laws stipulate that in order to gamble online, you must be over the age of 18 and be a resident of the UK. When signing up to a new site, this will always be asked, and you will regularly be asked to provide proof of the information you have given.

Do new bookmakers still have good customer support teams?

Absolutely. Customer support availability is of the utmost importance at all new betting sites, especially considering that these brands are all trying to make a name for themselves within the market. With customers already being sceptical about brand new sites, it provides a degree of comfort to see 24/7 support services, which is something that most sites have.

Are there many deposit/withdrawal options on these sites?

Practically all of the new online bookies we’ve talked about in this post have many different options for members to withdraw funds or deposit funds into their accounts. In order to see what each individual site offers, you simply need to look for a link to ‘banking’ on the site. Here you will find the list of available payment options, and some of the more common methods include debit cards, bank transfers, e-wallets, PayPal, and several others.

Do the latest betting sites offer more than just sports betting?

Yes, although once again, this is all down to the discretion of each individual brand. In order to see what product categories a site supports, you simply need to look at the banner at the top of the homepage. This is where you will usually see links to each of the product categories, and from here, you can explore each one of them at will.

Can I live stream sports at new betting sites?

live sports streaming on bookmaker sites

Yes, although this is dependent on the site which you choose to sign up with. You can quickly check whether a site offers live streaming by looking into the live betting section of the sportsbook. If you see that there is a small play button or even a link to ‘stream’ the event, it is then apparent that the site does offer live streaming for sporting events.

How can I test the competitiveness of the odds?

In order to test whether the odds for a sports market are competitive or not, you will need to seek out the same event on competitor sites. If you find that the odds on your chosen site are higher than what is listed elsewhere, then you can be sure that the odds provided are giving you more than adequate value. In contrast, if the odds are lower, you may want to consider placing this bet at the site with higher odds.

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